A recession doesn’t mean that people stop searching the Web. Searching the Web isn’t a fad — it’s totally gone mainstream just like streaming media. Sales might drop and conversion rates might falter a bit, but search traffic isn’t going down in flames due to the economy. However, search engines will continue to change, and with it SEO (define) will continue to evolve. [Read] Why Not a Widget?

In its simplest form, SEO is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice link-building for targeted terms and phrases. Social media optimization, on the other hand, is primarily about knocking down the walls of user-generated content to be a dynamic part of an online community. [Read] Measuring Social Media Optimization