Major retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimization. [Read] Back-to-School for SEO

It’s that time of the year again. It’s time to enjoy a weekend at the art fair, spend some quality time at a baseball tournament or two, celebrate a wedding, and get ready for Christmas. [Read] Keeping Christmas Alive

Robert Fulghum is a contemporary philosopher known for his short stories about living life simply with care and understanding. He’s one of my favorite authors because he contends that everything a person needs to know is out there somewhere — you just have to find it. His “answer engine” of choice is to look at the world through the eyes of a child, which he readily exemplified in “All I Really Need to Know I Learned in Kindergarten. Search marketers can find inspiration from Robert Fulghum’s credo in “All I Really Need to Know.”
[Read] On Kindergarten & SEO