Natural search engine optimization can often require an investment of time and money that many online businesses aren’t prepared to make. In its most elemental form, SEO consists of three components: technical optimization to ensure content can be crawled by the engines, content optimization to help get indexed for targeted words and phrases that convert, and link building, which generally speaks for itself. What most folks fail to understand is all three elements are bound to each other. [Read] Hooked on the Idea of Link Bait?

If you’re tweeting, stumbling, friending, or participating in other social venues for your online business without a blog, why is this? [Read] Blogging: The Missing Link of Social Marketing