Site Redesign SEO Considerations for 2010
Coremetrics had some interesting data on how users behaved on retail Web sites on Black Friday. The average bounce rate rose by nearly 40 percent, and browsing sessions decreased by 5 percent, suggesting that consumers were focused less on “window shopping” and more on specific items and deals. If shoppers couldn’t find them on a specific Web site, they simply left and kept searching.
Next year, you can plan on keeping your bounce rates low if you make your content relevant for search during the design process. [Read] Site Redesign SEO Considerations for 2010.
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