Getting Started in SEO

I’ve been busy conversing with some ClickZ readers that are anxious to get started working in the SEO Industry, which has sent me fondly reminiscing about how I got my start in the search engine optimization business … before it was called SEO.

I had made the leap to this Internet thing after a successful retail career with Best Buy. (I was the third female general manager in the history of the company.) In 1996 I started working at SparkNET; a small regional Internet Service Provider (ISP) and website design agency.

Suffice to say, I learned a lot. There were many days when I thought my brain would explode from the rush of new acronyms alone. I was ever so proud when I learned my first Linux command, which as Pico; used for looking up and unlocking network access passwords, of course. I also learned my first HTML code and launched my first website, Recipe-a-Day.com. Times were good — as were the marketing opportunities in this brave new online world.

I was learning something new every day and started to really get into using different search directories. (No, they were not yet called search engines.) The Yahoo Directory, Lycos, AltaVista, Excite, Infoseek, Inktomi, Teoma, Dogpile, and Hot Bot were all the rage and Netscape was the browser of choice. If you wanted to get found on the World Wide Web, your website had to be in these high-profile directories. Naturally, I developed a product that would help do just that for our webhosting clients … And that’s I how got started in this crazy business.

But things were about to change as more and more people flocked to the web, as was my career path, when Internet.com came along.  (To Be Continued … )

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