Search Industry Archive

  • Local-SEO-Frequency-Search

    The Future of Paid and Organic Local Search

    In this blog post from iProspect, learn what the future holds for local search performance marketing in 2017 and beyond. Learn about Getting Local Search Right in New Orleans. For more, join us as the iP Summit this April in New Orleans. You’ll be glad...

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  • beacons-lord-of-the-rings

    Mobile Beacons:
    Near-Me Miss or Near-Term Hit?

    What do you think when you think of beacons? Sometimes, I think of the scene from Lord of the Rings when Gondor sends an unintentional signal to Rohan asking them for military aid. In the scene, a beacon is a fire or light set up...

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  • Frequency-Search-Amazon-Logo

    Google, Who? Siri, What? Watch Amazon for Search Innovations

    As a tenured (19-year veteran) digital search marketer, I think we spend way (way) too much time focusing all of our attention on Google. The future of search innovation lies elsewhere. I believe, as do many others, that Google is at the apex of its...

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  • Google-Compare-Auto-Insurance-Test-CA-Frequency-Search

    Google Compare Launches Car Insurance Quotes in California

    We believe the rapid changes in the auto insurance industry are far from over. Patterns of distribution will continue to shift. Insurance agencies will have to further adapt their business models as and the auto insurance continues to evolve toward a highly digitized experience. Those...

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  • Disruptive-Forces-Frequency-Search

    Disruptive Search Forces in 2015 and Beyond

    Right now digital marketers are concerning themselves with ways to move away from success metrics rooted in keyword rankings of search results. We seek to build and implement systems that support content agnostic and adaptive engagement metrics that help predict future consumer behaviors. When we...

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