Archive for Search Industry

The Future of Paid and Organic Local Search

In this blog post from iProspect, learn what the future holds for local search performance marketing in 2017 and beyond. Learn about Getting Local Search Right in New Orleans. For more, join us as the iP Summit this April in New Orleans. You’ll be glad you did.

Some of iProspect’s thoughts on local search beyond 2017 might be surprising, but all of our expertise is actionable. Are you making the most of your performance marketing strategies for local search? Let’s get started today.

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Mobile Beacons:
Near-Me Miss or Near-Term Hit?

What do you think when you think of beacons?

Sometimes, I think of the scene from Lord of the Rings when Gondor sends an unintentional signal to Rohan asking them for military aid. In the scene, a beacon is a fire or light set up in a high or prominent position and acts as both a warning and a signal for assistance.

Other times, I think of the days when a lonely lighthouse keeper would keep a light burning as a warning signal for even lonelier mariners at sea to help guide them through a turbulent sea.

In actuality, mobile beacons now look like oddly shaped bubble gum-like devices that are stuck on walls, beckoning you — the lonely mobile shopper — to come and buy something you desire.

In this article I wrote for Search Engine Watch, I take a look at Apple iOS9 and how it could impact the holiday sales season. Please consider reading the entire article and join in the conversation today: Are beacons the most disruptive force in mobile search?

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Google, Who? Siri, What? Watch Amazon for Search Innovations

As a tenured (19-year veteran) digital search marketer, I think we spend way (way) too much time focusing all of our attention on Google. The future of search innovation lies elsewhere. I believe, as do many others, that Google is at the apex of its search market share. There is no room to move up — only downward or outward into other spaces.

This week, Apple officially confirmed it has a web crawler, which will likely be used to power Siri, Spotlight and Apple Watch search functionality some day soon. While this news is indeed exciting, I wanted to spend some time looking at other major players in search. Consider Amazon as a change engine, driving search innovations from a completely different perspective than Google. Please read my entire article at Search Engine WatchThe Amazon Change Engine

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Google Compare Launches Car Insurance Quotes in California

We believe the rapid changes in the auto insurance industry are far from over. Patterns of distribution will continue to shift. Insurance agencies will have to further adapt their business models as and the auto insurance continues to evolve toward a highly digitized experience. Those that can innovate faster will minimize the potentially disruptive forces of Google Compare for auto insurance.

Google Insurance Compare

Might need more than Google Compare right now.

Read the entire article at the iP SEO Blog
Google Compare Launches Car Insurance Quotes

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Disruptive Search Forces in 2015 and Beyond

Right now digital marketers are concerning themselves with ways to move away from success metrics rooted in keyword rankings of search results. We seek to build and implement systems that support content agnostic and adaptive engagement metrics that help predict future consumer behaviors. When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.

Read the entire article at Search Engine Watch:
How to Work When Nothing Seems to Work

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