SEO Articles Archive

  • Local-SEO-Frequency-Search

    The Future of Paid and Organic Local Search

    In this blog post from iProspect, learn what the future holds for local search performance marketing in 2017 and beyond. Learn about Getting Local Search Right in New Orleans. For more, join us as the iP Summit this April in New Orleans. You’ll be glad...

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  • beacons-lord-of-the-rings

    Mobile Beacons:
    Near-Me Miss or Near-Term Hit?

    What do you think when you think of beacons? Sometimes, I think of the scene from Lord of the Rings when Gondor sends an unintentional signal to Rohan asking them for military aid. In the scene, a beacon is a fire or light set up...

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  • Frequency-Search-Amazon-Logo

    Google, Who? Siri, What? Watch Amazon for Search Innovations

    As a tenured (19-year veteran) digital search marketer, I think we spend way (way) too much time focusing all of our attention on Google. The future of search innovation lies elsewhere. I believe, as do many others, that Google is at the apex of its...

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  • SEO-Work-Frequency-Search

    How to Work When Nothing Seems to Work

    SEO, like any business relationship, requires strategic thinking on many different levels. Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Once we move past these initial reactions, it’s...

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  • Shiny-Frequency-Search

    Six Ways to Make Your Search Results Shine

    Google Knowledge Graph is consistently presenting new opportunities to produce enhanced listings in on its search results pages. Forget about ranking above the fold among 10-blue links. Your content can leap off page-one results – if you are willing to invest a little time learning...

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