SEO Best Practices Archive

  • Website-Migrations-Frequency-SEO

    On Site Moves and Search

    Even the smallest site move can have big ramifications for search referral traffic. The greatest challenge to producing a successful site move is to create a holistic game plan. Information technology, marketing, Web development, corporate communications, paid and natural search players are all specialists on...

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  • Shiny-Frequency-Search

    Six Ways to Make Your Search Results Shine

    Google Knowledge Graph is consistently presenting new opportunities to produce enhanced listings in on its search results pages. Forget about ranking above the fold among 10-blue links. Your content can leap off page-one results – if you are willing to invest a little time learning...

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  • Spam-Frequency-Search

    32 Ways to Trip a Google Spam Filter

    Google spam penalties can be automatic or manual. With manual penalties, you’ll probably be informed by way of notification in Google Webmaster Tools. Unfortunately, you may not always know you’ve tripped a spam filter, especially if the penalty is algorithmic. Those penalties are often more...

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  • 10 Guidelines to Producing Search Engine Optimal URLs

    10 Guidelines to Producing Search Engine Optimal URLs

    Describe the Content: An obvious URL is a great URL. If a user can look at the address bar or a pasted link in a Tweet or blog post, and make an accurate guess about the content of the page before ever reaching it, then...

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  • Overreaching Over Optimization Penalties?

    Overreaching Over Optimization Penalties?

    It is true that when I first read about Google’s warnings for its forthcoming over-optimization penalty I checked the calendar to make certain it wasn’t April 1. Reassured that the idea of an over-optimization penalty was not some sort of bad April Fool’s gag, it...

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