Archive for SEO Success

On Site Moves and Search

Even the smallest site move can have big ramifications for search referral traffic. The greatest challenge to producing a successful site move is to create a holistic game plan. Information technology, marketing, Web development, corporate communications, paid and natural search players are all specialists on the roster of an average digital team.

While organic search expertise will have a key role in developing the playbook, ultimately it is the execution of the game plan by technology players that determines the outcome of any type of site move. By complementing noteworthy content upgrades with public relations or social outreach, and inflating paid performance plans for the duration of the site move, we arrive at an optimal outcome for everyone on the digital team.

Read the entire article at Search Engine Watch:
On Site Moves and Search

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How to Work When Nothing Seems to Work

SEO, like any business relationship, requires strategic thinking on many different levels. Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members.

Learn how to make even the toughest clients want the same results that you do. Remember that the drive to strategic success in search is often wrought with missed connections.

Read the entire article at Search Engine Watch:
How to Work When Nothing Seems to Work

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Where is the Search?

Take a brief walk through an abridged history of search in order to better understand how the engines have whetted digital marketers’ appetites for organic search results over the years.

SEO does not state for Search Engine Optimization anymore. In 2014 and beyond SEO stands for Search is Everywhere, and searches are done anytime, by everyone, on nearly any device imaginable. Making search an optimal experience for all is the ultimate challenge for online marketers this year.

Read the entire article at Search Engine Watch:
Where’s the Search?

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7 Habits of Highly Effective Teams

I’ve been a fan of Dr. Stephen R. Covey for a long time. In his book, The 7 Habits of Highly Effective People, Covey provides astute observations about how people perceive their worlds differently. Because we all view the world with our own unique filters, I thought I’d take a moment to offer my take on building highly effective teams.  Please filter my observations through your own individual “lenses” to determine if anything rings true to you.

Habit No. 1: Hold regularly scheduled & topically fresh structured meetings.
In an age of email, Skype and Twitter, nothing builds teams as effectively as straightforward two-way voice communications. Effective communication is not something that “just happens” on its own accord. High-performance teams are fueled by regularly scheduled and topically fresh well-structured meetings.

Habit No. 2: Train to retain talented team members.
One team member’s strength is another’s weakness. When you combine the two you effectively train to retain talented team members that are all invested in your collective success.

Habit No. 3 Don’t expect change if you don’t ask for it.
You cannot sit on the sidelines waiting to be picked to lead a project. If you want to be a player you have to get into the game. Collect your thoughts, make a pitch and work with others to set the game in motion. Change starts within you.

Habit No. 4 Align individual goals with departmental goals with corporate goals.
Flow goals cosnsistently up, down sideways through the entire organization in order to help each individual team member achieve their desired results.

Habit No. 5 Set realistic objectives.
It’s okay to shoot for the moon once in a while but it’s a good idea to shoot for something a little closer to home most of the time.

Habit No. 5 Seek balance in all you do.
Work hard. Play hard. Rest hard? Not exactly. But you get the idea. You need to fuel your soul to feed your mind and body if you are going to earn the right to be a member of a highly effective team.

Habit No. 6 Be ready for the results.
Widely publish both the positive and negative results of any project. Figure out how to duplicate successes and determine how to avoid repeating failures in order to grow together as a team.

Habit No. 7 Take advantage of technology
Just don’t let it do your thinking for you.

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