Disruptive Search Forces in 2015 and Beyond

Right now digital marketers are concerning themselves with ways to move away from success metrics rooted in keyword rankings of search results. We seek to build and implement systems that support content agnostic and adaptive engagement metrics that help predict future consumer behaviors. When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.

Read the entire article at Search Engine Watch:
How to Work When Nothing Seems to Work

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