Google, Who? Siri, What? Watch Amazon for Search Innovations

As a tenured (19-year veteran) digital search marketer, I think we spend way (way) too much time focusing all of our attention on Google. The future of search innovation lies elsewhere. I believe, as do many others, that Google is at the apex of its search market share. There is no room to move up — only downward or outward into other spaces.

This week, Apple officially confirmed it has a web crawler, which will likely be used to power Siri, Spotlight and Apple Watch search functionality some day soon. While this news is indeed exciting, I wanted to spend some time looking at other major players in search. Consider Amazon as a change engine, driving search innovations from a completely different perspective than Google. Please read my entire article at Search Engine WatchThe Amazon Change Engine

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