It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with content created around client needs that are also beholden to greater business goals.
These are the primary challenges for enterprise search in 2013:
- Can your organization realign its search engine marketing goals to focus on resolving real business issues this year and beyond?
- Will your organization transcend conventional departmental barriers to produce tangible business results?
- How can you get your SEO team to stop tormenting themselves about perceived ranking shifts when more than 40 percent of search engines referrals can’t be attributed to a keyword or phrase?