On Site Moves and Search

Even the smallest site move can have big ramifications for search referral traffic. The greatest challenge to producing a successful site move is to create a holistic game plan. Information technology, marketing, Web development, corporate communications, paid and natural search players are all specialists on the roster of an average digital team.

While organic search expertise will have a key role in developing the playbook, ultimately it is the execution of the game plan by technology players that determines the outcome of any type of site move. By complementing noteworthy content upgrades with public relations or social outreach, and inflating paid performance plans for the duration of the site move, we arrive at an optimal outcome for everyone on the digital team.

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On Site Moves and Search

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Disruptive Search Forces in 2015 and Beyond

Right now digital marketers are concerning themselves with ways to move away from success metrics rooted in keyword rankings of search results. We seek to build and implement systems that support content agnostic and adaptive engagement metrics that help predict future consumer behaviors. When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.

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How to Work When Nothing Seems to Work

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How to Work When Nothing Seems to Work

SEO, like any business relationship, requires strategic thinking on many different levels. Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members.

Learn how to make even the toughest clients want the same results that you do. Remember that the drive to strategic success in search is often wrought with missed connections.

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How to Work When Nothing Seems to Work

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Six Ways to Make Your Search Results Shine

Google Knowledge Graph is consistently presenting new opportunities to produce enhanced listings in on its search results pages. Forget about ranking above the fold among 10-blue links. Your content can leap off page-one results – if you are willing to invest a little time learning how to understand search query intent and implement structured markup across your website.

Example of Knowledge Graph Search Results for Madison, Wis.

Structured markup provides Event details, as well as location and Knowledge Graph information.

You too can improve your business’ search results using structured markup to be highly visible in the Google Knowledge Graph. Learn which structured markup objects can give your website the most bank for its digital buck.

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6 Ways to Make Your Search Results Shine

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32 Ways to Trip a Google Spam Filter

Google spam penalties can be automatic or manual. With manual penalties, you’ll probably be informed by way of notification in Google Webmaster Tools. Unfortunately, you may not always know you’ve tripped a spam filter, especially if the penalty is algorithmic. Those penalties are often more challenging to diagnose because they can be keyword specific down to the page level of a website.

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.

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32 Ways to Trip a Google Spam Filter

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