SEO, like any business relationship, requires strategic thinking on many different levels. Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members.
Learn how to make even the toughest clients want the same results that you do. Remember that the drive to strategic success in search is often wrought with missed connections.
Read the entire article at Search Engine Watch:
How to Work When Nothing Seems to Work