Google spam penalties can be automatic or manual. With manual penalties, you’ll probably be informed by way of notification in Google Webmaster Tools. Unfortunately, you may not always know you’ve tripped a spam filter, especially if the penalty is algorithmic. Those penalties are often more challenging to diagnose because they can be keyword specific down to the page level of a website.

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.

Read the entire article at Search Engine Watch:
32 Ways to Trip a Google Spam Filter

Take a brief walk through an abridged history of search in order to better understand how the engines have whetted digital marketers’ appetites for organic search results over the years.

SEO does not state for Search Engine Optimization anymore. In 2014 and beyond SEO stands for Search is Everywhere, and searches are done anytime, by everyone, on nearly any device imaginable. Making search an optimal experience for all is the ultimate challenge for online marketers this year.

Read the entire article at Search Engine Watch:
Where’s the Search?

For some reason I really like the idea of affinity credit cards when it comes to charities. But which one to choose is always a challenge since there are so many worthy causes. A few banks, including Capital One, Bank of America and U.S. Bank, offer programs that link check and debit cards to charity, though those contributions are much smaller, typically about 0.2 percent of signature-based (nonPIN) transactions. Wondering if there are better deals for charitable credit cards out there? Have to do some comparison shopping I guess …  There’s probably an app for that too.

Content creation budget got you down? Build in new economic efficiencies by using the exact same content across as many domains as your budget can spawn. Invest in machine-generated content instead of having to listen to those troublesome user reviews. Make “Spamglish” the official language of your website. Since you don’t have to worry about looking at what keywords Google allows to send traffic to your Frankensite, feel free to target irrelevant keywords on as many pages as possible.

Read the entire article at Search Engine Watch:
Halloween Inspired SEO Tricks to Keep Spiders at Bay

Google started hoarding data back in 2011 under the guise of “privacy” issues for users What was originally forecast to represent about 8% of keyword data is now encroaching on 75 percent, with B2B sites skewing higher than B2C.

Google Term Not Provided Counter

Handy tool for tracking Google's historic "term not provided" data hoarding.

More recently,Google changed its keyword research tool set to Keyword Planner under its pay-per-click empire, further obfuscating views into mobile keyword research.

Why does Google keep hording data?

Because it can.

Google’s “do no evil” mantra is a matter of perspective. Apparently only Google gets to make money off from other people’s data, like it already makes money off from other peoples content.

I guess only Google gets to help make data driven marketing decisions?

Come on Bing & Yahoo!  It’s time for a market shift.

« Previous PageNext Page »