Covario Acquires Netconcepts

Netconcepts is officially Covario. As of 7 a.m. CST today, my fellow Netconcepts search geeks and I are now official Covarians. We’ve been acquired by Covario Inc., the leader in enterprise class search advertising software and services, headquartered in San Diego, CA.

“With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Chief Executive Officer of Covario.  “By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.”

I’m looking forward to being part of Covario’s world class SEO team for four reasons:

  1. Data Driven Decisions for SEO: I Love the focus on D3 for SEO because SEO theory and planning without implementation is a waste of time and money. This acquisition combines a solution that drives intelligent SEO decisions by way of Covario’s Organic Search Insight and efficient implementations by way of  Netconcepts’ GravityStream technology.
  2. Big Brand Focus: Netconcepts’ client base has traditionally been ecommerce-oriented. Covario is embedded in tech the tech space. The ability to service high-tech and ecommerce clients will be refreshing, and enable us to apply our skill sets on new industries and architectures.
  3. SEO Services Team: We just doubled our SEO team. Who couldn’t want to double down on working with  a team twice the size with two technology based solutions? I’m really looking forward to leaping into the data.
  4. Proximity to the Beach: In San Diego, CA or Madison, WI, the beach is never too far away. Just a little frozen in Wisconsin at the moment.

Here’s to a new era in ROI based SEO with the new Madison Covario team joining forces with our new sunny San Diego team. Go Covario!

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