best practices Archive

  • Website-Migrations-Frequency-SEO

    On Site Moves and Search

    Even the smallest site move can have big ramifications for search referral traffic. The greatest challenge to producing a successful site move is to create a holistic game plan. Information technology, marketing, Web development, corporate communications, paid and natural search players are all specialists on...

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  • Dark-Side-Frequency-Search

    Gone to the Dark Side of SEO?

    Content creation budget got you down? Build in new economic efficiencies by using the exact same content across as many domains as your budget can spawn. Invest in machine-generated content instead of having to listen to those troublesome user reviews. Make “Spamglish” the official language...

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  • 10 Guidelines to Producing Search Engine Optimal URLs

    10 Guidelines to Producing Search Engine Optimal URLs

    Describe the Content: An obvious URL is a great URL. If a user can look at the address bar or a pasted link in a Tweet or blog post, and make an accurate guess about the content of the page before ever reaching it, then...

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  • Online Retail SEO Q & A

    Online Retail SEO Q & A

    [Q] How can retailers best deal not only with the early 2010 Panda update (and how are they dealing with this so far?), but also the more recent “fresh” update? [A] Obviously continent differentiation is essential for affiliates – there needs to be a unique...

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  • [Search Engine Watch] 3 Quick & Easy Holiday SEO Projects

    [Search Engine Watch] 3 Quick & Easy Holiday SEO Projects

    Don’t let a code freeze put your SEO initiatives on ice this year. Make the most of this holiday sales season by implementing a few last-minute optimization tactics that can scale across the enterprise and make your search engine marketing campaigns shine. Since there are...

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