The Elephant in the Room for Big Brand Content Marketing Initiatives

When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content creation process is the key for building content marketing success stories. The only problem remains wrangling control for playing the role as the narrator of our story. Allowing SEO to take the lead in content development initiatives for big brands can often lead to making uncommon compromises.

Read more about The Content Marketing Elephant & the Enterprise at Search Engine Watch today!

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Enterprise SEO in 2013 … And Beyond

It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with content created around client needs that are also beholden to greater business goals.

These are the primary challenges for enterprise search in 2013:

  • Can your organization realign its search engine marketing goals to focus on resolving real business issues this year and beyond?
  • Will your organization transcend conventional departmental barriers to produce tangible business results?
  • How can you get your SEO team to stop tormenting themselves about perceived ranking shifts when more than 40 percent of search engines referrals can’t be attributed to a keyword or phrase?

These are types of questions the enterprise needs to ponder if search is to be successful in 2013. Read the rest of my recommendations for Enterprise SEO in 2013 over at Search Engine Watch.

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