Google Compare Launches Car Insurance Quotes in California

We believe the rapid changes in the auto insurance industry are far from over. Patterns of distribution will continue to shift. Insurance agencies will have to further adapt their business models as and the auto insurance continues to evolve toward a highly digitized experience. Those that can innovate faster will minimize the potentially disruptive forces of Google Compare for auto insurance.

Google Insurance Compare

Might need more than Google Compare right now.

Read the entire article at the iP SEO Blog
Google Compare Launches Car Insurance Quotes

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Going Inside Google Search Updates

It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter of fact, some major changes in Google search algorithms this year have been named after nothing at all. When analyzing Google’s pervasive search quality highlight posts on its official Inside Search blog, algorithmic tweaks for Panda and Penguin represent less than 3 percent of the changes Google has made to its core search functionality since the first of the year.

In order to be able to make these kinds of statements, I had to analyze all of Google’s Inside Search blog posts made since the first of the year, which includes updates actually made in December 2011, and try to classify the Google product, service, or function that was attuned. You can read my analysis of Google Search Updates over at Search Engine Watch, but I do plan on updating additional details here in a future post.

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Google Kills?

Google Streetmap Car Kills Fawn

Google Kills?

Oh dear! I suppose it was bound to happen sooner or later. One of Google’s street mapping cars apparently killed a deer. On closer inspection, it appears to be a fawn. That’s not going to site well with PETA.

Find the rest of the stills shots of video footage at Yep. Norcross.

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Overreaching Over Optimization Penalties?

It is true that when I first read about Google’s warnings for its forthcoming over-optimization penalty I checked the calendar to make certain it wasn’t April 1. Reassured that the idea of an over-optimization penalty was not some sort of bad April Fool’s gag, it became obvious that at least to Google “over optimization” is indeed the new search engine spam.

What can you do to avoid triggering one of Google’s algorithmic penalties or results-dampening filters? Act smarter than a fifth grader, and create great content that your visitors will randomly comment upon and share with various friends. And read Your Website Might Be Over Optimized If … over at Search Engine Watch.

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SEO Voice of Reason

Vanessa Fox, the perennial voice of reason about search engine optimization, talks about Google’s Upcoming Algorithm Change: “Overly-Optimized Sites” and Matt Cutts. As usual, it’s not so much what Google’s chief spam cop says or where is says it, it’s what he does not say.

If you have followed a slow and steady course of making data driven decisions about improving content on your website or for the most part, have embraced only Search Engine Optimization (SEO) best practices over the years, then you probably have nothing to worry about when it comes to maintaining your search results. If you have taken more drastic or risky measures, then you probably do need to make some changes about how you promote your web content. The difference between over optimized and under represented in Google isn’t about how relevant you think your content is. It’s about how interesting people think your content is.

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