search engine Archive

  • Google’s Mouse-Driven Relevancy Patent

    Google’s Mouse-Driven Relevancy Patent

    [Covario Blog : Actionable Insights]  Last month Google was awarded a patent on a filing made in 2005. This particular Google patent [#7,756,887] is all about using behavioral data that is used to help refine search results. This month, we’ve been able to corroborate its...

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  • Google “Brand” Refinements

    Google “Brand” Refinements

    [Covario Blog : Actionable Insights] Generally speaking, search engine queries can be classified into a specificity scale. One end of the spectrum consists of predominantly generic terms, like “shoes” or “cameras”. On the opposite end of the scale, search queries become more specific, like “womens...

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