social media optimization Archive

  • [Search Engine Watch] How Google Search Plus Your World is Changing SEO

    [Search Engine Watch] How Google Search Plus Your World is Changing SEO

    In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than...

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  • Blogging: The Missing Link of Social Marketing

    Blogging: The Missing Link of Social Marketing

    If you’re tweeting, stumbling, friending, or participating in other social venues for your online business without a blog, why is this? [Read] Blogging: The Missing Link of Social Marketing

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  • Measuring Social Media Optimization

    Measuring Social Media Optimization

    In its simplest form, SEO is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice link-building for targeted terms and phrases. Social media...

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