[Search Engine Watch] How Google Search Plus Your World is Changing SEO

In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done.

Nimble smaller businesses routinely outmaneuvered larger enterprises when it came to securing specific query-relevant rankings in the search engines, especially in Google. Ultimately, relevancy had to be redefined by shifting algorithmic weightings toward trust and authority, and away from feigned popularity and repurposed content.

Now, SEO needs to be as conversational as it is contextually relevant, in order to be well represented in Google’s most recent algorithmic shifts. True to form, enterprise level SEO initiatives will have to play a game of catch-up this year in order to reap new opportunities from social search results.

[Read] How Google Search Plus Your World is Changing SEO by PJ Fusco

Comments off

Blogging: The Missing Link of Social Marketing

If you’re tweeting, stumbling, friending, or participating in other social venues for your online business without a blog, why is this? [Read] Blogging: The Missing Link of Social Marketing

Comments off

Measuring Social Media Optimization

In its simplest form, SEO is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice link-building for targeted terms and phrases. Social media optimization, on the other hand, is primarily about knocking down the walls of user-generated content to be a dynamic part of an online community. [Read] Measuring Social Media Optimization

Comments off