Remember, each social media venue is different with real people thriving in real, albeit virtual, communities. Some social gatherings tend to take their conversations pretty seriously, so they are naturally protective of their communities. Joining a social media community isn’t a right — you have to earn your voice to be heard. Social media is not a set-it-and-forget it environment. It takes an investment in time, thought, and planning. Spend time getting to know all about the environment. As an example, let’s look at Twitter.
[Read] Twitter 101: Tweetable SEO