The Elephant in the Room for Big Brand Content Marketing Initiatives

When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content creation process is the key for building content marketing success stories. The only problem remains wrangling control for playing the role as the narrator of our story. Allowing SEO to take the lead in content development initiatives for big brands can often lead to making uncommon compromises.

Read more about The Content Marketing Elephant & the Enterprise at Search Engine Watch today!

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