TMI Day 2: Google Instant Roundup

Again today, we offer you some of the best and worst articles on the web about Google Instant search. From the power of suggestion to Google Instant A to Z, we take a quick look back at some of the more interesting articles that piqued our curiosity.

Google Instant – 10 Things Marketing Teams Need to Know
Ben Gomes, Distinguished Engineer at Google, had a great phrase to summarize the announcement, “Google Instant seems so obvious, that in retrospect, you’ll wonder if search could have been any other way.” [ . . . ]

Bing exec: Google Instant may be fast, but Bing results are smarter
Not to take anything away from the top-flight Google engineers responsible for Google Instant, but a young Australian tech geek, named Long Zheng , tweaked Microsoft’s Bing search engine to do the same basic functions back in August 2009. [ . . . ]

How The “Focus On First” Helps Hide Google’s Relevancy Problems
In January, I was invited to speak to Google’s search quality team about issues I had with Google’s search results.  [ . . . ]

Google Instant And The Power Of Suggestion
It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and search marketing. [ . . . ]

Google Instant means linear targeting of search results
With everyone flapping about the who’s and why’s of Google Instant there are some of us thinking about how to game the system. [ . . . ]

Enough with the “SEO is Dead” Crap
My pet peeves related to the SEO industry change on a regular basis but right now it is definitely the “SEO is Dead” headline [ . . . ]

Google Instant – 10 Things Marketing Teams Need to Know
Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google’s Official Youtube Channel. [ . . . ]

Google Adds Capacity for Instant Launch
What would a “tremendous increase in server capacity” at Google look like?
[ . . . ]

YouTube Instant trumps Google Instant
So it saves us some eleven hours? What do we do with all that time?  [ . . . ]

Is Google Instant ad trying to annoy Steve Jobs?
If you were launching the first step into implanting your product permanently into someone’s brain, would you employ Bob Dylan? [ . . . ]

Google Instant Sparks Music Video Meme With ‘We Didn’t Start The Fire’
Since Google unveiled the new “Google Instant” this week, people have already been coming up with some pretty creative ways to use it. [ . . . ]

The Left’s Lie About Reagan; Google Instant
Okay … the funny thing is that Mayer kept 1) checking her phone and 2) nodding off during the SF Symphony’s performance.  [ . . . ]

Google Instant will force marketers to use shorter terms, say experts
Google Instant, launched September 8 with the intention of quickening the search process for consumers, will force marketers to create shorter searchable terms on the Web [ . . . ]

Does Google Instant Mark the End of SEO?
A reporter (I believe she was from AdAge) attending Google’s Q&A about Google Instant pointed out that the new search feature tends to favor big brands. [ . . . ]

Google Instant and Apple Ping?
For all the hype, they’ll change nothing. [ . . . ]

Google Instant: A Guided Tour Through The Alphabet
Just for fun, I checked to see what the first suggestion would be to each letter of the alphabet. [ . . . ]

How Much Faster is Google Instant?
Google Instant likes to think it’s pretty fast, but how fast is it really? We pitted regular old Google against Google Instant, complete with its time-saving shortcuts, for a head-to-head comparison. [ . . . ]

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